About Us

WELCOME TO THE HOKA TEAM

WHO WE ARE

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

TIME TO FLY™ STORIES

We seek to tell the authentic and unique stories of athletes who are finding joy in movement; in doing so, we hope to provide inspiration and empowerment for athletes everywhere. To see their stories, follow us on Instagram at @hokaoneone and follow the hashtag #timetofly. You can also click below to watch and read about select athletes whose stories we have highlighted. You can submit your own story for the chance to be featured by emailing [email protected]

WHAT MAKES US DIFFERENT

Feel the Innovation in Every Step

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And we are always thinking up new ways to make movement more fun, more purposeful, and more empowering. Click below to learn about the technologies that make HOKA footwear one-of-a-kind.

WHERE WE CAME FROM

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

-HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.

 

HOW IT ALL STARTED

Watch “The Rundown” to meet our founders and see how they parlayed a spark of inspiration into the creation of HOKA.

WHERE WE'RE GOING

While we were first known for shoes with oversized midsoles, today our shoes and apparel are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. We continue to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.